540 West 28th Street

Chelsea, New York

Comprehensive building identity from lobby and corridors, to units and amenities. A contemplative aesthetic inspired by the neighborhood’s evolving art scene. The lobby evokes a minimal art-gallery-like atmosphere. The exterior courtyard and expansive roof terrace form large scale art installations. Neutral residential units are offset by full height black-painted doors. Master baths with lacquer vanities are playfully accented with bright orange hand showers. Custom-designed vanity light fixtures and blackened steel hardware reinforce the industrial tone.